Building on the foundation of the original Electrify America mobile app, the redesign offers improved functionality, faster account creation and new features including biometric authentication, optimized contactless payment and a search bar optimized for one-hand use. Prices can be viewed in advance by selecting the desired station in the app.
EA says more than half of its customers use the mobile app to locate stations, check availability and pay for and start charging sessions.
The updated app is designed to allow users to seamlessly switch between public and home charging. Following Electrify Home’s upcoming debut of its HomeStation WiFi-enabled residential charger, customers will be able to connect their chargers with the mobile app to start and stop charging sessions remotely, view charging history, and schedule charging during off-peak hours.
Prior to embarking on the redesign, Electrify America sought extensive feedback from both experienced and new EV drivers, using focus groups, individual interviews, online surveys, field studies and usability testing with hundreds of current and prospective EV drivers.
“We did a lot of listening and reflecting on what we could improve to make the charging experience as smooth and efficient as possible, and we believe this new app will meet those expectations while appealing to a wider audience of EV drivers,” said Manager of Brand and Digital Marketing Brenna Corrigan. “This redesigned app helps us to deliver on what we believe the electric vehicle driving experience should be—effortless and enjoyable.”
Source: Electrify America